LLOYD LAING

Reggae Business Coach & Consultant

Lloyd "Reggaeology" Laing is a dynamic force in the global music and creative industries.As a business development expert, brand strategist, and music analyst, Lloyd bridges the gap between technology and entertainment through innovative ventures like UnityXM Radio, Radioplug Network, 1876Media and Avaris Interactive Group, a trailblazing tech firm.With a passion for reggae and Jamaican culture, Lloyd is the visionary behind projects like MediaTabs, which redefines dancehall and reggae sales experience with phygital products, and the critically acclaimed Podcast and Reggaeology and newsletter.A trusted voice on music business and creative balance, Lloyd is also the co-founder of UnityXM Radio, the Caribbean's first interactive radio experience and also guides the editorial department at Louditup!!, a weekly digital magazine for new and emerging music, sharing insights into the fast-paced world of music and innovation.Whether shaping new platforms or elevating timeless sounds, Lloyd is committed to building Jamaican cultural legacies that resonate worldwide.



Good Music Publishing Practices and Procedures In The New Music EconomyDuration: 2 Hours
Saturday: Nov 30th 2024
Time: 12pm - 2PM
Synopsis:
In today’s fast-evolving music industry, effective music publishing practices are essential for maximizing revenue and protecting intellectual property. This interactive workshop, led by Lloyd Laing, a seasoned music business consultant and media publishing professional, will equip artists, songwriters, and producers with the knowledge and tools they need to navigate the complexities of music publishing, streamline catalog administration, and unlock sustainable income streams. Laing, a serial entrepreneur and pioneer in new media spaces, spearheads several innovative digital brands and will share invaluable insights from his extensive experience in both the music and tech industries.
Participants will learn:The Basics of Music Publishing: Understanding copyright, mechanical rights, performance rights, and synchronization rights.Setting Up a Publishing Entity: How to register as a publisher and the benefits of owning your publishing rights.Navigating Collection Societies: A step-by-step guide to registering with performance rights organizations (PROs), mechanical rights agencies, and digital rights management platforms.Contracts and Agreements: Key clauses to look out for in publishing deals, co-publishing arrangements, and administration agreements.Royalty Collection and Distribution: How royalties are generated, tracked, and collected in the digital age.International Considerations: Strategies for ensuring your music earns across borders.Digital Tools for Catalog Management: Introduction to cutting-edge digital platforms designed to simplify music catalog management and publishing administration.These tools allow artists to monitor and manage their publishing rights, track royalties, and view earnings in real time.Throughout the session, Lloyd Laing will provide real-world case studies, practical exercises, and offer an open Q&A segment to address specific challenges attendees face in music publishing.By the end of the workshop, participants will have a comprehensive understanding of how to implement efficient publishing practices and leverage digital tools to streamline catalog management and maximize revenue generation.Who Should Attend:
This workshop is ideal for independent artists, songwriters, producers, managers, and anyone interested in mastering the intricacies of music publishing and optimizing their earnings.
Takeaway Materials:
Attendees will receive a comprehensive guidebook with templates for publishing agreements, checklists for setting up a publishing entity, a glossary of key terms in music publishing, and an overview of recommended digital tools for catalog and revenue monitoring.
Join us and turn your music into a lasting legacy—efficiently, effectively, and profitably!Led by Lloyd Laing, a trusted expert with years of success in the music business and digital media.


Music Publishing Workshop