Lloyd Laing

Music Brand Strategist

Lloyd Laing is a seasoned music consultant with more than 20 years of experience in the music industry.He has honed his skills in developing artist repertoire and digital music brands through his data-driven approach.Laing is an esteemed research fellow at the Institute for Cultural Policy and Innovation, where he has published multiple academic papers on music economics. He is the host of the world's most popular Reggae podcast Reggaeology.Laing's expertise is highly sought after, and he is a coveted guest lecturer and presenter, sharing his knowledge with aspiring music industry professionals.In his role as a music consultant, Laing has worked alongside some of the biggest names in Caribbean music and entertainment, gaining in-depth experience that he leverages in his management advisory roles.Laing's extensive experience in the music industry and his analytical approach have proven invaluable to his clients, enabling them to develop their brands and grow their audiences.He is dedicated to helping artists and music brands succeed, and his contributions to the industry have earned him a reputation as a respected and trusted advisor.